01/18/2005
To blog
A while ago, I posted some criteria I thought made sense for companies considering whether a company blog (as distinct from employee blogs) made sense as a marketing tool. You'll find them at the end of my To blog or not to blog post.
Today, Jennifer Rice at What's Your Brand Mantra wrote about a corporate blog that is an excellent example of the two key criteria that I talked about in my post: an open culture and a community of users that are engaged by and engage with the vendor. Bigha makes ergonomic bicycles and laser pointers. Jennifer's excellent post talks about how the company has successfully used its blog and website to engage with its public, a transparency that is helping the firm through a communications crisis related to improper use of laser pointers. Visit their website and blog for the full story, and to see how blogging can work as a corporate communications tool when it is done right.
Posted @ 10:01AM in Blogging, PR, Weblogs
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