02/10/2005

Weekly round-up

Just a few things still in my "to write about" box for this week.

Great post on Brian Carroll's B2B Lead Generation Blog: Tips for better webinars. His advice is terrific. Two key takeaways:

1. Webinars and webcasts are part of the overall marketing strategy, not standalone events. They work well when they are integrated with the program, not when seen as some sort of quick fix to a lead generation problem.
2. Web events are great for prospecting, lead nurturing and building an expert reputation for your firm. They are NOT a source of hot leads that will close tomorrow, so set the right expectation for your sales team.

Part 7 of Christopher Carfi's Business Blogging Field Guide, the CEO Blog. Be sure to go back and read the whole series, very well done.

Lastly, congratulations, Ellen MacArthur: Englishwoman Sails Globe in 71 Days, a Record

Posted @ 11:02AM in Blogging, Integrated Sales & Marketing, Marketing, Web Marketing, Weblogs

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