05/25/2005
Roadmaps Round-up May 25th
From MicroPersuasion, a link to tips for being a more productive blogger
From AdRants, news of a possible fake blog from Panera. For my part I truly don't have much more energy to devote to this topic, at least for now. So, I stand by what I've said before: to be a fake corporate blog, it has to be sponsored by Panera, without the sponsorship being clearly indicated on the blog and without clear indication that the writer is a character, not a real person. If it isn't sponsored by Panera, but written by someone else for some other purpose (as suggested on the blog's comments) it still may be stupid and lame, but it isn't fair to diss Panera for it. The market will decide about character or fictional blogs -- if they creatively meet the needs of their audience, like Manolo the Shoe Blogger or the Audi one for example, they thrive. And if they don't, they'll die.
Posted @ 10:05AM in Blogging, Fake/Fictional Blogs, Marketing, Mathom Room
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You didn't moralize, but rather suggested that the market will determine whether "fake blogs" are a valid strategy. Susan, this has to be the most common-sense position I've seen posted.