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03/06/2006

It's all in the name...GetGood...Goodlink

POST UPDATED APRIL 6, 2006

It's all in the name.

About six-eight months ago, I started getting support calls for something called GoodLink. Apparently a mobile phone software product of some sort.

We were stymied. We had no idea why people all over the country were calling GetGood Strategic Marketing for support for some product called GoodLink. It wasn't tons of calls, maybe one a month, but it was a mystery.

I even asked one caller how he got my number. "From your website," he replied. I was confused but I just couldn't put it together.

Until last week when I received an email from a college professor, which said:

"I have no idea how a program “GetGood” with an automatic link to your site got installed on my Treo and I cannot find a way to delete it since it doesn’t seem to show up in the applications list. Can you help me?"

All of a sudden, things started to make some sense. I'm still not sure, but what I think has happened is:

A company called Good Technology has a product called GoodLink that runs on mobile phones, specifically the Treo.

I'm betting that the file (either the program or an .exe) is called GetGood. Don't know for sure because I don't have a Treo, but that's my guess. Because I can't believe that the file actually LINKS to my site...

Some people must see the filename, wonder what it is and do a 'net search' on "getgood".

Hhmm. I wonder if there is any documentation..

Anyway, the top results on that search deliver my Web site or my blog. They get to my site, find a phone number, or in this last case, my email, and they look no further.

And it wouldn't matter because the search on "getgood" does show the sites of other Getgoods lower down, but last I looked, it doesn't deliver GoodLink or Good Technology.

I've sent an email to Good Technology asking that they consider changing the filename from someone's surname, but I don't hold out much hope for a response. Or any change.

So I am writing this post, hoping that this post will rise high enough in the search engine results so that future searchers will find it, and get the answers they need.

So here's the scoop. If you are looking for strategic marketing consulting, you've found the right place. Send me an email at sgetgood@getgood.com or call me at 978-562-5979. I'd love to chat with you.

If you have a Treo mobile phone and are looking for information about your GetGood file or GoodLink, you probably want Good Technology.

Their address and phone:

4250 Burton Drive
Santa Clara, CA 95054
United States

Phone: +1.408.327.6000
Fax: +1. 408.327.6001

A rose by any other name....

UPDATE 4/6/06: Mystery solved by yet another customer call (never heard from the company): the Web site for "over-the-air provisioning of Good Technology's software" is at http://get.good.com (no "www") but people are so trained to type the www that they end up at my Web site http://www.getgood.com.

Tags: getgood, goodlink, treo

Posted @ 9:03PM in Blogging, Customers, Mathom Room