03/03/2006
Monitoring the Blogosphere
Last week, smart PR blogger John Wagner (On Message) had a great post about monitoring blogs Use PR Sense when monitoring blogs. He pointed out, rightly, that not every comment merits a response. Sometimes, many times, what a company can learn by monitoring can be just as valuable.
Today, Washington Post has a front page article that provides two examples of companies (ConAgra and HP) that have done just that: paid attention to customers' online comments and made smart business decisions as a result. First seen on The Bivings Report.
Posted @ 9:03AM in Blogging, Customers, Marketing, PR
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