Lead management webinar
I've just finished pulling together a webinar for my client GuideMark called "Five Tips for Improving Sales."
Full disclosure: this IS a lead generation vehicle for my client, who sells CRM systems, however, a large chunk of the presentation is based on my lead management philosophy and rating model. My posts here on these topics have received a number of comments, both public and private, so given the apparent interest, I figured I'd let you all know about it.
Here's the pitch:
One of the most important things you can do to improve your sales is to close the gap between your sales and marketing teams. One salesperson or fifty, one marketer or a whole team, they often have diverging views of the task at hand. This gets in the way of growing your business and increasing your profits. This webinar will help you get these two critical teams working together toward the same goals. Topics include lead management and a brief demo of GuideMark's SalesDRIVE CRM.
The content is about 2/3 lead management, 1/3 CRM. I go through a lead rating model step by step, so if you're interested in how this works, you might want to listen. Bonus if you are also interested in getting a CRM system :-)
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