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12/18/2006

Pay Per Post now requires disclosure

BIG NEWS <snark> from Pay Per Post today. It now requires disclosure by participants that the postings are sponsored postings.

Umm, that's great, but how come that wasn't in place from the beginning?

I still do not think this is a good alternative to an ongoing blogger relations program. It might be a useful supplement, but it cannot replace something that comes from the heart or the mind, not the pocketbook.

Disclosure notice: This post is sponsored by nobody.

Tags: Pay per post, ethics, blogger relations

Posted @ 2:12PM in Blogging, Ethics

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Brings to mind those pseudo articles that - in teeny type - say "advertising section" I can be reading happily along, thinking "this is good stuff!" and then I see the advertising line. Even if I keep reading, the credibility of the content drops dramatically, regardless of how well written or presented.

Posted by Mary Schmidt | Dec 18, 2006 3:27:33 PM

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