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Jul 29, 2008

Blogger Relations Tip: Sleep Is for the Weak

Next week, I will be back with new installments of good pitch/bad pitch as well as the promised post about the "secret sauce" of blogger relations. In the interim, if you are interested in a crash course on parent blogging, get your hands on Sleep Is for the Weak, an anthology of posts from some of the best known mommybloggers edited by Rita Arens (Surrender, Dorothy).

Sleep Is for the Weak is a perfect introduction to parent blogging and should be required reading for any marketer planning a program or campaign in this space. It doesn't replace the research and reading that I recommend as part of the Preparation phase of blogger relations, but it's a great place to start.

Do me a favor though. Please don't stop there by simply sending your pitches to the writers in the book. I do not want to be the indirect cause of more spam in their inboxes. Thanks!

Tags: Sleep Is for the Weak, mommybloggers, blogger relations