Blogger relations faux pas
Here are a few more pitches that illustrate the points we've been discussing in the blogger relations series. Later this week, we'll take a look at the new incumbent for crappiest pitch ever. Literally.
Um, no I write about marketing, blogger and public relations and social media. On a blog.
I love this one. Really I do. I just wish they had included a cover note.
Oops. You should always get a reporter or blogger to agree to the embargo BEFORE you give her the news.
Wow! My blog is cool!. But Arthur, do you know what I write about? Have you read my blog? I'm guessing not, because if you had you would know that I do not like unsolicited jpeg attachments and rarely discuss products. Other folks write about the widget du jour. Not me. And.I'm still scratching my head on how you managed to spell your own name wrong. The letters aren't close enough on the keyboard for it to be a transposition... Could it be that you did not send the email yourself?
This isn't the worst pitch I've ever received, but it rubbed me the wrong way. The tone was a bit arrogant and didn't establish the collegial feel I expect the publicist was aiming for. If I interview someone, I want to actually interview them. Not submit three questions for an intern to answer using the messaging document. It's also a bit off target; the publicist probably got my name from one of the media databases. I don't write about branding and advertising that much, a fact for which the branding agencies should be generally grateful as they probably wouldn't be too thrilled with what I'd write. Let's just leave it that I think branding agencies get paid far too much for what they actually deliver.
Make sure you don't commit a blogger relations faux pas. Re-read your pitch before you send it.
Posted @ 10:09PM in Blogger relations
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