Contact

Website: www.getgood.com

Biography

Susan Getgood was among the pioneers in introducing children and parents to the Internet as an expert in online safety and General Manager of Cyber Patrol, one of the world's first Internet filters. Her 20+ years in the computer software industry included leading a global marketing team as Senior Vice President of Marketing for SurfControl, with offices in the U.S., England, Australia and seven other countries. A results-oriented strategic marketer, Susan knows how to build brands using technology, policy and good old fashioned high-quality products. In 2004, she founded GetGood Strategic Marketing Inc. to help bring blogs into the mix as an indispensable marketing tool. Today, her firm helps public and private companies and organizations build brands and drive revenue with integrated marketing and communications strategies. Her professional blog is Marketing Roadmaps. She also writes a personal photo blog, Snapshot Chronicles and contributes to a number of group blogs. Susan was named a Fellow of the Society for New Communications Research in 2008.

A fairly up-to-date record of speaking engagements can be found at her website, http://www.getgood.com.

Finding Me on the Internet

My user name just about everywhere is sgetgood. Other than here or my personal blog Snapshot Chronicles, you're most likely to find me on Twitter. I also have Facebook, Jaiku, MySpace and LinkedIn accounts, but I'm rarely there these days.

About Marketing Roadmaps

"MARKETING ROADMAPS" is for our clients, friends and anyone who likes to think about marketing in the context of RESULTS, not just the abstract. Our travels take us to public relations, marketing, blogging, sales strategy and customer care, and back again, with occasional stops for children and dogs.

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Marketing Roadmaps Code of Ethics:
Marketing Roadmaps is my opinion, based on my experience. Your mileage may vary. I will be respectful of my readers’ views, and expect the same courtesy.

1. When I have an opinion, I will be completely clear about it. You won’t have to guess.
2. I won’t delete posts unless the content proves to be completely off base, in which case I will leave a placeholder that explains what happened so search engines won’t perpetuate any mistakes I have made. Typically I will annotate the original post with new material rather than delete the post.
3. I will not blog information learned offline or in private conversations unless I am absolutely certain that it is public information or I have obtained permission from the person who shared the information. When in doubt I will err on the side of caution.
4. I will not delete comments unless they are spam or off-topic. Ditto trackbacks.
5. I will link and trackback to other blogs appropriately, and always endeavor to add to the conversation.
6. I will say thank you, replying to emails and comments promptly and pleasantly, even when I disagree with you.
7. I will be honest about my clients and relationships so my readers will understand my loyalties.

Current clients: Caras Training, GuideMark, HP, Maxwell Street Documentary

Past clients: AmeriVault, Bid4Assets, CamelBak, Nomadic Displays, PistolStar, Software Secure, Spec.-Ops. Brand

Interests

Marketing, Internet marketing, PR, Scottish Terriers, Travel, Cooking, Skiing, Snowshoeing, Hiking. Lifelong science fiction/fantasy fan -- from Star Trek, Foundation and LOTR to Robert Jordan and Guy Gavriel Key.

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