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  <title>Marketing Roadmaps</title>
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  <id>tag:typepad.com,2003:weblog-78294</id>
  <link rel="service.post" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=78294" title="Marketing Roadmaps" />
  <modified>2008-11-19T02:24:07Z</modified>
  <tagline>"If you don't know where you are going, any road will take you there," wrote Lewis Carroll in "Alice in Wonderland." Marketing Roadmaps is Susan Getgood's blog about where we are going as marketers, with a little bit about where we've been (the wrong turns and the right turns.) It's also about turning down new roads to explore new ideas. I hope you'll join me on the journey.</tagline>

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  <link rel="start" href="http://feeds.feedburner.com/MarketingRoadmaps" type="application/atom+xml" /><feedburner:emailServiceId>47522</feedburner:emailServiceId><feedburner:feedburnerHostname>http://www.feedburner.com</feedburner:feedburnerHostname><feedburner:feedFlare href="http://add.my.yahoo.com/rss?url=http%3A%2F%2Ffeeds.feedburner.com%2FMarketingRoadmaps" src="http://us.i1.yimg.com/us.yimg.com/i/us/my/addtomyyahoo4.gif">Subscribe with My Yahoo!</feedburner:feedFlare><feedburner:feedFlare href="http://www.newsgator.com/ngs/subscriber/subext.aspx?url=http%3A%2F%2Ffeeds.feedburner.com%2FMarketingRoadmaps" src="http://www.newsgator.com/images/ngsub1.gif">Subscribe with NewsGator</feedburner:feedFlare><feedburner:feedFlare href="http://feeds.my.aol.com/add.jsp?url=http%3A%2F%2Ffeeds.feedburner.com%2FMarketingRoadmaps" src="http://o.aolcdn.com/favorites.my.aol.com/webmaster/ffclient/webroot/locale/en-US/images/myAOLButtonSmall.gif">Subscribe with My AOL</feedburner:feedFlare><feedburner:feedFlare href="http://www.rojo.com/add-subscription?resource=http%3A%2F%2Ffeeds.feedburner.com%2FMarketingRoadmaps" src="http://blog.rojo.com/RojoWideRed.gif">Subscribe with Rojo</feedburner:feedFlare><feedburner:feedFlare href="http://www.bloglines.com/sub/http://feeds.feedburner.com/MarketingRoadmaps" src="http://www.bloglines.com/images/sub_modern11.gif">Subscribe with Bloglines</feedburner:feedFlare><feedburner:feedFlare href="http://www.netvibes.com/subscribe.php?url=http%3A%2F%2Ffeeds.feedburner.com%2FMarketingRoadmaps" src="http://www.netvibes.com/img/add2netvibes.gif">Subscribe with Netvibes</feedburner:feedFlare><feedburner:feedFlare href="http://fusion.google.com/add?feedurl=http%3A%2F%2Ffeeds.feedburner.com%2FMarketingRoadmaps" src="http://buttons.googlesyndication.com/fusion/add.gif">Subscribe with Google</feedburner:feedFlare><feedburner:feedFlare href="http://www.pageflakes.com/subscribe.aspx?url=http%3A%2F%2Ffeeds.feedburner.com%2FMarketingRoadmaps" src="http://www.pageflakes.com/ImageFile.ashx?instanceId=Static_4&amp;fileName=ATP_blu_91x17.gif">Subscribe with Pageflakes</feedburner:feedFlare><entry>
    <title>My take on the #motrinmoms </title>
    <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/MarketingRoadmaps/~3/457875595/my-take-on-the.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=78294/entry_id=58701144" title="My take on the #motrinmoms " />
    <id>tag:typepad.com,2003:post-58701144</id>
    <issued>2008-11-18T21:24:07-05:00</issued>
    <modified>2008-11-19T02:24:22Z</modified>
    <created>2008-11-19T02:24:07Z</created>
    <summary>Two posts yesterday on the ill-conceived Motrin babywearing ad. Read them over at the new site, and consider subscribing there if you like my content. NEW SUBSCRIPTION LINKS: Subscribe to Marketing Roadmaps in an RSS Reader Subscribe to Marketing Roadmaps...</summary>
    <author>
      <name>Susan Getgood</name>
    </author>
    <dc:subject>Social media</dc:subject>

    <content type="text/html" xml:lang="en-US" xml:base="http://getgood.typepad.com/getgood_strategic_marketi/" mode="escaped">&lt;p&gt;&lt;a href="http://getgood.com/roadmaps/2008/11/17/the-motrinmoms-lesson/"&gt;Two&lt;/a&gt; &lt;a href="http://getgood.com/roadmaps/2008/11/17/does-the-momosphere-reflect-moms/"&gt;posts&lt;/a&gt; yesterday on the ill-conceived Motrin babywearing ad. Read them over at the new site, and consider subscribing there if you like my content. &lt;/p&gt;&#xD;
&#xD;
&lt;p&gt;NEW SUBSCRIPTION LINKS:&lt;br&gt;&#xD;
&lt;a mce_href="http://feeds.feedburner.com/getgood/RIKg" href="http://feeds.feedburner.com/getgood/RIKg"&gt;Subscribe to Marketing Roadmaps in an RSS Reader&lt;/a&gt;&lt;br&gt;&#xD;
&lt;a mce_href="http://www.feedburner.com/fb/a/emailverifySubmit?feedId=2526146&amp;amp;loc=en_US" href="http://www.feedburner.com/fb/a/emailverifySubmit?feedId=2526146&amp;amp;loc=en_US"&gt;Subscribe to Marketing Roadmaps by Email&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/MarketingRoadmaps?a=6fOdN"&gt;&lt;img src="http://feeds.feedburner.com/~f/MarketingRoadmaps?i=6fOdN" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/MarketingRoadmaps?a=06pmN"&gt;&lt;img src="http://feeds.feedburner.com/~f/MarketingRoadmaps?i=06pmN" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/MarketingRoadmaps?a=l5NmN"&gt;&lt;img src="http://feeds.feedburner.com/~f/MarketingRoadmaps?i=l5NmN" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
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  <feedburner:origLink>http://getgood.typepad.com/getgood_strategic_marketi/2008/11/my-take-on-the.html</feedburner:origLink></entry>
  <entry>
    <title>A look back at four years</title>
    <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/MarketingRoadmaps/~3/448742274/a-look-back-at.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=78294/entry_id=58305076" title="A look back at four years" />
    <id>tag:typepad.com,2003:post-58305076</id>
    <issued>2008-11-10T14:43:57-05:00</issued>
    <modified>2008-11-10T19:44:20Z</modified>
    <created>2008-11-10T19:43:57Z</created>
    <summary>Over at the new site, some of my favorite posts from four years of Marketing Roadmaps.</summary>
    <author>
      <name>Susan Getgood</name>
    </author>
    <dc:subject>Blogging</dc:subject>

    <content type="text/html" xml:lang="en-US" xml:base="http://getgood.typepad.com/getgood_strategic_marketi/" mode="escaped">&lt;p&gt;Over at the new site, some of &lt;a href="http://getgood.com/roadmaps/2008/11/10/four-years-wow/"&gt;my favorite posts&lt;/a&gt; from four years of Marketing Roadmaps. &lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/MarketingRoadmaps?a=XxIeN"&gt;&lt;img src="http://feeds.feedburner.com/~f/MarketingRoadmaps?i=XxIeN" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/MarketingRoadmaps?a=g6uJN"&gt;&lt;img src="http://feeds.feedburner.com/~f/MarketingRoadmaps?i=g6uJN" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/MarketingRoadmaps?a=XtnJN"&gt;&lt;img src="http://feeds.feedburner.com/~f/MarketingRoadmaps?i=XtnJN" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/MarketingRoadmaps?a=MZm1N"&gt;&lt;img src="http://feeds.feedburner.com/~f/MarketingRoadmaps?i=MZm1N" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/MarketingRoadmaps/~4/448742274" height="1" width="1"/&gt;</content>


  <feedburner:origLink>http://getgood.typepad.com/getgood_strategic_marketi/2008/11/a-look-back-at.html</feedburner:origLink></entry>
  <entry>
    <title>Revisiting the 3Rs of Blogger Relations</title>
    <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/MarketingRoadmaps/~3/440522515/revisiting-the.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=78294/entry_id=57924221" title="Revisiting the 3Rs of Blogger Relations" />
    <id>tag:typepad.com,2003:post-57924221</id>
    <issued>2008-11-02T21:41:25-05:00</issued>
    <modified>2008-11-03T02:41:45Z</modified>
    <created>2008-11-03T02:41:25Z</created>
    <summary>Latest post is up at the new site, http://getgood.com/roadmaps/2008/11/02/revisiting-the-3rs-of-blogger-relations-part-1-respect/ Since posting has been fairly light over the past month, I'll keep doing these cross-post alerts for another week or two, but eventually they will stop. If you like Marketing Roadmaps,...</summary>
    <author>
      <name>Susan Getgood</name>
    </author>
    <dc:subject>Blogger relations</dc:subject>

    <content type="text/html" xml:lang="en-US" xml:base="http://getgood.typepad.com/getgood_strategic_marketi/" mode="escaped">&lt;p&gt;Latest post is up at the new site, &lt;a href="http://getgood.com/roadmaps/2008/11/02/revisiting-the-3rs-of-blogger-relations-part-1-respect/"&gt;http://getgood.com/roadmaps/2008/11/02/revisiting-the-3rs-of-blogger-relations-part-1-respect/&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
&lt;p&gt;Since posting has been fairly light over the past month, I'll keep doing these cross-post alerts for another week or two, but eventually they will stop. If you like Marketing Roadmaps, even just a little, please resubscribe to the new feed. I am NOT planning to redirect the feed. &#xD;
&#xD;
&lt;/p&gt;&#xD;
&#xD;
&lt;p&gt;NEW SUBSCRIPTION LINKS:&lt;br&gt;&#xD;
&lt;a href="http://feeds.feedburner.com/getgood/RIKg" mce_href="http://feeds.feedburner.com/getgood/RIKg"&gt;Subscribe to Marketing Roadmaps in an RSS Reader&lt;/a&gt;&lt;br&gt;&#xD;
&lt;a href="http://www.feedburner.com/fb/a/emailverifySubmit?feedId=2526146&amp;amp;loc=en_US" mce_href="http://www.feedburner.com/fb/a/emailverifySubmit?feedId=2526146&amp;amp;loc=en_US"&gt;Subscribe to Marketing Roadmaps by Email&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
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  <feedburner:origLink>http://getgood.typepad.com/getgood_strategic_marketi/2008/11/revisiting-the.html</feedburner:origLink></entry>
  <entry>
    <title>SNCR Symposium November 14th</title>
    <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/MarketingRoadmaps/~3/436320185/sncr-symposium.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=78294/entry_id=57749209" title="SNCR Symposium November 14th" />
    <id>tag:typepad.com,2003:post-57749209</id>
    <issued>2008-10-29T18:16:19-04:00</issued>
    <modified>2008-10-29T22:16:40Z</modified>
    <created>2008-10-29T22:16:19Z</created>
    <summary>The post, and a little challenge for Boston-area public relations and social media firms, is at the new Marketing Roadmaps site: http://getgood.com/roadmaps/2008/10/29/sncr-symposium-november-14-in-boston/ If you like Marketing Roadmaps, even just a little, please resubscribe to the new feed. NEW SUBSCRIPTION LINKS:...</summary>
    <author>
      <name>Susan Getgood</name>
    </author>
    <dc:subject>Blogging</dc:subject>

    <content type="text/html" xml:lang="en-US" xml:base="http://getgood.typepad.com/getgood_strategic_marketi/" mode="escaped">&lt;p&gt;The post, and a little challenge for Boston-area public relations and social media firms, is at the new Marketing Roadmaps site: &lt;/p&gt;&#xD;
&#xD;
&lt;p&gt;&lt;a href="http://getgood.com/roadmaps/2008/10/29/sncr-symposium-november-14-in-boston/"&gt;http://getgood.com/roadmaps/2008/10/29/sncr-symposium-november-14-in-boston/&lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
&lt;p&gt;If you like Marketing Roadmaps, even just a little, please resubscribe to the new feed. &lt;/p&gt;&#xD;
&#xD;
&lt;p&gt;NEW SUBSCRIPTION LINKS:&lt;br&gt;&#xD;
&lt;a mce_href="http://feeds.feedburner.com/getgood/RIKg" href="http://feeds.feedburner.com/getgood/RIKg"&gt;Subscribe to Marketing Roadmaps in an RSS Reader&lt;/a&gt;&lt;br&gt;&#xD;
&lt;a mce_href="http://www.feedburner.com/fb/a/emailverifySubmit?feedId=2526146&amp;amp;loc=en_US" href="http://www.feedburner.com/fb/a/emailverifySubmit?feedId=2526146&amp;amp;loc=en_US"&gt;Subscribe to Marketing Roadmaps by Email&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/MarketingRoadmaps?a=ko08M"&gt;&lt;img src="http://feeds.feedburner.com/~f/MarketingRoadmaps?i=ko08M" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/MarketingRoadmaps?a=3zOAM"&gt;&lt;img src="http://feeds.feedburner.com/~f/MarketingRoadmaps?i=3zOAM" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/MarketingRoadmaps?a=psajM"&gt;&lt;img src="http://feeds.feedburner.com/~f/MarketingRoadmaps?i=psajM" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/MarketingRoadmaps?a=ETBlM"&gt;&lt;img src="http://feeds.feedburner.com/~f/MarketingRoadmaps?i=ETBlM" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/MarketingRoadmaps/~4/436320185" height="1" width="1"/&gt;</content>


  <feedburner:origLink>http://getgood.typepad.com/getgood_strategic_marketi/2008/10/sncr-symposium.html</feedburner:origLink></entry>
  <entry>
    <title>Blogging and biting</title>
    <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/MarketingRoadmaps/~3/431276360/blogging-and-bi.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=78294/entry_id=57527095" title="Blogging and biting" />
    <id>tag:typepad.com,2003:post-57527095</id>
    <issued>2008-10-24T21:32:56-04:00</issued>
    <modified>2008-10-25T01:33:09Z</modified>
    <created>2008-10-25T01:32:56Z</created>
    <summary>Over at the new Marketing Roadmaps site, a new post entitled About Bloggers: Our bark is worse than our bite. I'm delaying redirecting this old feed because I would like to clear out duplicate subscribers. I suspect a number of...</summary>
    <author>
      <name>Susan Getgood</name>
    </author>
    <dc:subject>Blogger relations</dc:subject>

    <content type="text/html" xml:lang="en-US" xml:base="http://getgood.typepad.com/getgood_strategic_marketi/" mode="escaped">&lt;p&gt;Over at the new Marketing Roadmaps site, a new post entitled &lt;a href="http://getgood.com/roadmaps/2008/10/24/about-bloggers-our-bark-is-worse-than-our-bite/"&gt;About Bloggers: Our bark is worse than our bite. &lt;/a&gt;&lt;/p&gt;&#xD;
&#xD;
&lt;p&gt;I'm delaying redirecting this old feed because I would like to clear out duplicate subscribers. I suspect a number of readers are subscribed in more than one feedreader and I'd like to count you once not two or three times. &lt;/p&gt;&#xD;
&#xD;
&lt;p&gt;On November 1, I will stop these cross-alerts, so if you like my content, please subscribe to the new feed. &lt;/p&gt;&#xD;
&#xD;
&lt;p&gt;NEW SUBSCRIPTION LINKS:&lt;br&gt;&#xD;
&lt;a mce_href="http://feeds.feedburner.com/getgood/RIKg" href="http://feeds.feedburner.com/getgood/RIKg"&gt;Subscribe to Marketing Roadmaps in an RSS Reader&lt;/a&gt;&lt;br&gt;&#xD;
&lt;a mce_href="http://www.feedburner.com/fb/a/emailverifySubmit?feedId=2526146&amp;amp;loc=en_US" href="http://www.feedburner.com/fb/a/emailverifySubmit?feedId=2526146&amp;amp;loc=en_US"&gt;Subscribe to Marketing Roadmaps by Email&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/MarketingRoadmaps?a=agtuM"&gt;&lt;img src="http://feeds.feedburner.com/~f/MarketingRoadmaps?i=agtuM" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/MarketingRoadmaps?a=JmhxM"&gt;&lt;img src="http://feeds.feedburner.com/~f/MarketingRoadmaps?i=JmhxM" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/MarketingRoadmaps?a=8aM4M"&gt;&lt;img src="http://feeds.feedburner.com/~f/MarketingRoadmaps?i=8aM4M" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~f/MarketingRoadmaps?a=KWwjM"&gt;&lt;img src="http://feeds.feedburner.com/~f/MarketingRoadmaps?i=KWwjM" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/MarketingRoadmaps/~4/431276360" height="1" width="1"/&gt;</content>


  <feedburner:origLink>http://getgood.typepad.com/getgood_strategic_marketi/2008/10/blogging-and-bi.html</feedburner:origLink></entry>

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